Privacy Policy
What we collect, why we collect it, and what you can do about it. Written to be read, not to be scrolled past.
Last updated: 11 August 2026 · Checo’s Pro Mobile Mechanic Services, Madison, Wisconsin
Contents
1. Who we are
This website is operated by Checo’s Pro Mobile Mechanic Services (“we”, “us”, “our”), a mobile automotive repair business serving Madison and Dane County, Wisconsin. You can reach us on 608-218-4461 or at luisperez@checosmobilemechanicmadison.com.
This policy explains what we collect when you use this website or become a customer, why we collect it, and what control you have over it.
2. Information you give us
When you submit a quote or referral form, call, or text us, we collect what you provide, which typically includes:
- Your name, phone number and email address
- The service address where your vehicle is located
- Vehicle details — year, make, model and sometimes the VIN
- A description of the problem, and any photos or video you send
- Your preferred method of contact
If you become a customer we also keep a service history: what we did, what parts were fitted, and what we charged. We keep that because warranty claims depend on it.
3. Information collected automatically
Like most websites, this one collects some technical information automatically:
- Analytics. We use Google Analytics to understand which pages people read and how they found us. It records things like approximate location, device type, referring site and pages viewed.
- Advertising. We use Google Ads conversion tracking to see which ads lead to enquiries, and we may use the Meta Pixel for retargeting.
- Server logs. Our host records IP addresses and request data as a normal part of operating a website.
These tools use cookies and similar technologies. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics using Google’s browser add-on.
4. How we use your information
We use it to:
- Quote your job and schedule the visit
- Contact you about the work, including arrival times and findings
- Take payment and issue receipts
- Honour warranty claims
- Send occasional service reminders or offers, if you have agreed to receive them
- Understand which marketing actually works, so we spend less on the marketing that doesn’t
We do not sell your personal information. We do not share your contact details with other businesses for their own marketing.
5. Text messages and calls
If you give us your phone number, you are agreeing that we may contact you by call and text about your enquiry and your job — quotes, arrival windows, findings, and follow-up on the work.
Marketing texts are separate. We only send those if you have specifically agreed to receive them, and every one includes a way to stop. You can opt out of marketing messages at any time by replying STOP, and it takes effect immediately. Opting out of marketing does not stop us texting you about a job you have actually booked.
Message and data rates may apply. Message frequency varies. We do not sell or share phone numbers collected for text messaging with third parties for their marketing purposes.
6. Who we share information with
We share only what is necessary, and only with:
- Payment processors who handle card transactions. We do not store your full card number.
- Our form provider, which delivers website enquiries to our inbox.
- Parts suppliers, where a warranty claim or a specific part order requires vehicle details.
- Analytics and advertising providers, as described above.
- Professional advisers such as our accountant, and law enforcement or regulators where we are legally required to.
7. How long we keep it
Enquiries that don’t become jobs are kept for a limited period so we can follow up and understand our own marketing. Customer service records are kept longer — warranty periods, tax obligations and any potential dispute all require it. When information is no longer needed for those purposes, we delete it.
8. Your choices
You can:
- Ask us what personal information we hold about you
- Ask us to correct anything that’s wrong
- Ask us to delete your information, subject to records we’re legally required to keep
- Opt out of marketing texts by replying STOP, or marketing emails using the unsubscribe link
- Control cookies through your browser
Depending on where you live, you may have additional statutory rights. To exercise any of these, contact us on 608-218-4461 or luisperez@checosmobilemechanicmadison.com and we’ll respond within a reasonable time.
9. Children
This website is not directed at children under 13 and we do not knowingly collect personal information from them. If you believe a child has provided us with information, contact us and we’ll delete it.
10. Security
This site is served over HTTPS, and we limit access to customer records to people who need it to do the work. No system is perfectly secure, and we won’t claim otherwise — but we don’t keep more than we need, which is the most effective protection there is.
11. Changes to this policy
If we change how we handle information, we’ll update this page and change the date at the top. Material changes will be made obvious rather than slipped in quietly.
12. Contact us
Questions about this policy, or about information we hold on you:
Checo’s Pro Mobile Mechanic Services
Madison, WI 53703
Phone: 608-218-4461
Email: luisperez@checosmobilemechanicmadison.com